![]() In addition, according to Spotify, several of its original podcasts were among the “most anticipated” shows globally from U.S. In the U.S., alongside “JRE” and “Call Her Daddy,” Spotify has nine originals in the top 25: Dax Shepard’s “Armchair Expert” (#7), “Anything Goes With Emma Chamberlain” (#10), The Wall Street Journal’s “The Journal.” (#13) “Serial Killers” (#18) “Conspiracy Theories” (#21) Mark “Markiplier” Fischbach’s “Distractible” (#22) and “Science Vs” (#25). 2 show on the platform - interview show “Call Her Daddy” with Alex Cooper, which Spotify says is the most-listened-to podcast among women. The company’s lineup of original podcasts, which pull in millions of listeners, includes the No. The success of Spotify’s podcast strategy doesn’t really depend on having “The Joe Rogan Experience” exclusively. Meanwhile, he attracts a demo desirable for certain advertisers: Of those who said they listened to “The Joe Rogan Experience,” 81% were men and 56% were 18-34, according to a recent YouGov U.K. Of course, Rogan may decide to walk away from Spotify and take his fanbase with him it’s conceivable he could put the podcast behind his own paywall, say, for a limited exclusive window. ![]() Is Rogan worth the money - and the headaches? The comedian-actor turned podcaster regularly invites provocative guests on “JRE,” and Rogan and Spotify have faced protests over some of his material, including a boycott by some music artists in early 2022 over Rogan’s anti-vax episodes. (Spotify declined to comment on negotiations with Rogan.) CEO Daniel Ek told analysts earlier this year that “we’re going to be very diligent in how we invest in future content deals,” although he hasn’t addressed Rogan specifically in this context. And Spotify is under pressure to rein in content spending and demonstrate the company can generate a return on podcast investments. As strong a performer as Rogan’s show is, retaining exclusive distribution rights would cost a pretty penny. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |